In the summer of 2008 VidaVita will be all about luxury and comfort. The new 2008 summer collection is characterised by beautiful new and modernised fabrics, colours and fits. The result is an elegant feminine line that attracts every woman’s attention effortlessly.

Clean-cut Fashion
With pride, VidaVita presents an expansive collection of tunics, tops, trousers, skirts and dresses in various styles and of various qualities. The addition of silk, various washes and crêpe thread ensure softly falling, supple and ultra-light fabrics providing optimum summer comfort. Subtle shiny threads in the knitting yarn and threads as thin as gossamer give the collection a luxurious feel. The clean-cut fashion, new to the collection, fits perfectly with the luxurious fabrics. Diagonally cut features in the form of ankle-length bell-shaped skirts, long rustling dresses and long wide softly-falling trousers. Chic, festive yet easily combined with pieces from the basic collection for a more casual look. From classic to casual, with the new VidaVita summer collection a myriad of combinations are possible.

Simple and Bright
This summer, VidaVita’s collection consists of bright colours. VidaVita introduces two prints per colour group. All colours are available in a variety of materials thus providing a good basis for the prints. The even colours black, white and ivory, for instance, can be combined with black-and-white Seventies prints and the colours cyclamen, violet and cobalt with a mini-flower print. Other colour groups this summer are: taupe and brown; lavender, blue and maroon; grey and silver; marine blue and jade; red and sienna; and emerald and green. Needless to say, the scales of even colours, without print, are also easily combined. By using original colours and beautiful mixes of fabrics, with this 2008 summer collection VidaVita has created a simple, bright and extremely feminine image!

VidaVita for every woman
Maternity wear is a VidaVita specialty; however, VidaVita is not only popular amongst pregnant woman. Fashion is expression, not only for pregnant women but for every woman irrespective of age. Every woman has her own natural individual proportions, her own figure. VidaVita has an appealing collection with subtly different styles of design in everybody’s size in order to provide a natural fit. Both literally and figuratively, every woman wants to be herslef. VidaVita collections offer flexibility in sizing, really making this possible. From the summer season of 2008 VidaVita will be working with natural coupe labels on the collections: specific colours and distinct symbols clearly indicating, what fits each figure. You know your size, you know your figure, you locate your label and find the natural coupe corresponding to your silhouette. Simple!

VidaVita Stores and point of sales
VidaVita is available at various specialised shops and at VidaVita Stores.

VidaVita/PR Headoffice, Amsterdam
T: +31 (0)20 6693774
E: marloes.vansplunteren@vidavita.nl