History
VidaVita is gaining ground on the international fashion scene.
Our core business is designing and bringing fashion onto the
market for pregnant women.
Fifteen years ago, when our first
collection was brought out, this indispensable and major section
of society was hardly at all taken seriously by the fashion
industry.
We decided to give pregnant women
the attention they deserve. This is why we called our brand
VidaVita, ‘long live life!’
Our team consists of women and
we focus on women. What we create is based entirely on our
own feelings and intuition. We choose fabrics, which we feel
are comfortable, as well as beautiful; we design what we need
ourselves.
Aside from the basic VidaVita
collection, which is available all year round, we present
a new summer and winter collection and a new party affairs
collection, for festive, chic or romantic occasions, every
year.
In the creative process of fashion
design diversification is unstoppable. One idea for a design
leads to another; our collections are constantly expanding
as well as becoming more varied.
We started at a time when there
was nothing for pregnant women. Now, we can say that, with
regards to design techniques we are market leaders and in
addition we have a lot of knowhow and expertise.
Philosophy
Our philosophy begins with a basic and effective premise:
women know best what they want themselves.
In our VidaVita pilot stores we
see the reactions to our designs. Every woman is looking for
fashionable clothes in which she can be herself, literally
and figuratively speaking.
However, which choices and combinations are women going to
make? This is constantly surprising and remains a stimulus
and inspiration for new VidaVita designs.
Fashion is expression. As a woman
you want to be who you are in a natural manner, especially
if you are pregnant. You want be able to feel good and relaxed,
every day in every situation.
This is why VidaVita’s
success is as much based on the recognisable and confident
image of the collections, as on characteristics such as comfort,
natural fit and combination possibilities.
VidaVita/PR Headoffice, Amsterdam
T: +31 (0)20 6693774
E: marloes.vansplunteren@vidavita.nl
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