VidaVita means ‘life.’ Make life as beautiful as possible. This was the motto for our first collection and has been the motto for all our collections ever since.
For generations, fashion appeared to be dictated from another planet, the ideal image displayed in fashion magazines and shops looking rather unreal. The fact that women look entirely different in reality appears to be beside the point, with no attention being paid to pregnant women at all. This has been the incentive for us to develop fashion for real women. Long live real life!

You see the world around you, the people around you and you see yourself. Everything changes and so do you; personality and lifestyle are not static phenomena. Every choice you make means something to you and affects your surroundings.
The art of life is to become who you are, to be as you are, every day, whatever you are doing.
VidaVita suits the pleasurable and relaxed way of life. Our team consists of women and we focus on women. Our creations are based on our feeling and our intuition. We enjoy what we do; we create what we think is beautiful; we decide what it is we need.

Working on our new VidaVita collections is always an adventure: you know what you are getting into but the result is always surprising. The process is unstoppable, one idea leading to the next, a continuous interaction between creativity and pragmatism. The collections are expanding and becoming more varied.
Inspiration, enthusiasm, deadlines – it is hectic. We are proud when everything is finished and ready to be revealed. Then it is exciting to see the reactions: how women select and combine. This interplay, these unpredictable and surprising reactions are a major source of motivation and inspiration for new designs.

You cherish the people and the things you love. Many women first come across VidaVita while pregnant. Later, we see them back in the shop and they keep on returning – probably a natural process. That is the way things work between people. You meet somebody and there is a connection, the reason difficult to pin point, a matter of intuition, recognition, style and taste, a matter of being like-minded.

Currently, our designers are masters of technique, working almost literally to tailor-made standards; we demand no less. Every woman is unique and both literally and figuratively speaking wants to be herself, every day, in every situation. We want to see enthusiasm and a zest for life, women who are proud and happy to be themselves. Only then can you say: ‘long live life as it is!’

VidaVita,
info@vidavita.nl